THERE'S NOTHING POLITE
ABOUT ECZEMA ITCH—JUST
ASK YOUR PATIENTS

Their survey results are explicit*:

is the most bothersome symptom for 73% of respondents¹
is their #1 reason for their last atopic dermatitis (AD)-related
HCP visit, according to 61% of respondents¹
reduction was their most important treatment goal¹

*A multinational online survey conducted between Oct. 5-Nov. 1, 2021 of 2005 adults (n = 500 U.S. respondents, n = 1505 respondents from other countries) with AD (age ≥18 years; ≥20 years in Japan). Survey included questions about patient demographics, severity, symptoms (assessed using validated tools POEM and Patient-Oriented SCORing Atopic Dermatitis index), treatment history, and behaviors. Data were summarized descriptively.¹

POEM, patient-oriented eczema measure.

See how offensive eczema itch can be for patients

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Officiant off-screen: To love and to cherish.
Groom: To love and to I*CH. I-I mean cherish.
Girl: Atopic dermatitis. A-T…oh, I*CH.
Teacher: Every class is the same I*CH every single day. I’m getting too old for this I*CH.
Student: Oh, I*CH.
VO: Everywhere your eczema patients feel it…
Girl: Do I really have to spell out this I*CH for you?
Groom: I can’t do this I*CH.
VO: …itch is a four-letter word.
Bride: Michael?

HURRY UP AND CUT THE ITCH!

A helpful tool is now available to track your patients’ itch. Download the eczema symptom tracker.

REFERENCE:

Silverberg JI, Mohawk JA, Cirulli J, et al. Burden of disease and unmet needs in atopic dermatitis: results from a patient survey. Dermatitis. 2023;34(2):135-144. doi:10.1089/derm.2022.29015

THERE'S NOTHING POLITE ABOUT ECZEMA ITCH—JUST ASK YOUR PATIENTS